Clients
SOG Specialty Knife & Tool www.sogknives.com
Contract Product Management
C(May/June 2019). Short-term contract to define 2021 category strategy, business case, product line plans, marketing and design requirements for Exec. business case approval - all subsequently approved by SOG’s Exec. Team.
Hydrobee SPC www.hydrobee.com
VP of Product (Contract, 7/2018 to 12/31/18, consulting ad-hoc now).
Clarified company branding strategies, conducting SWOTS and PEST analyses, and developed product road map. Implemented Agile processes to manage remote contractors (incl. Asana project boards). Launched initial B2C brand, Skybee Solar, and placed “MVP” Solar Battery Charger kit on Amazon.com (3P and FBA). Conducted intellectual property research, resulting in new IP and trademarks. Co-developed digital marketing strategy development, key words research (including competitors’), customer persona development & value proposition validation testing via Google Ads and Facebook PPC advertising and analytics. Developed BOMs, product costing, and inventory cash flow models, sourced new products and prototypes, created marketing and instructional materials, website UX and SEO, Administrator on company Shopify site and Amazon store.
Injectadeck Inc. www.injectadeck.com
Marketing Manager (Freelance, 5/2018 to Present).
Conducted market analysis, developed product costing & pricing model, improved margins, co-developed international distribution strategy and licensee models. Developed marketing strategies to promote brand/product awareness. Developed digital marketing targeting for North America, EU, and Australia. Launched print campaign with ad placement in Sail Magazine’s 2019 New Boats & Gear Guide. Overhauled company website.